After two years without a price increase, here we are.
Since the beginning of 2026, Chanel has adjusted its prices again.
This isn’t new. Chanel is known for gradually increasing its prices over time. If you take a step back, some of its most iconic pieces have seen a significant shift since the early 2000s. A bag like the Classic Flap has gone from around €2,000 in the 2000s to over €9,000 today.
It’s not always obvious at first. But if you’ve been following a specific piece for a while, the difference becomes very real.
What this actually changes
Some clients already had a specific piece in mind.
They take their time, think about it, and come back a few weeks later. In the meantime, the price has changed. It’s not really about budget. It’s about timing.
A consistent approach
Like Hermès, Chanel follows a long-term approach where prices evolve over time. It’s not only about costs. It’s also about positioning, perception, and how the brand wants its pieces to be seen.
What we’re seeing now
Clients are more decisive. They know what they want and tend to wait less. Not necessarily to buy faster, but to avoid that shift between the moment they decide and the moment they purchase.
A different way of buying
Some prefer not to wait anymore. They look for pieces that are available now, when they actually want them. That’s where the secondary market starts to make more sense.
At BAM Luxury Store, clients often come in with a clear idea and are mainly looking to buy at the right moment.
In short
Prices evolve. The way people buy evolves with them.
Discover at Bam Luxury Store
If you’d like to explore Chanel pieces currently available, you can browse our curated selection at Bam Luxury Store.
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