Chanel 2024 price increase March 27
In a move that has shaken the fashion world and generated intense debate among fans and experts, Chanel has implemented significant price increases for this year 2024. The iconic fashion house wants to further consolidate its position at the top of the luxury market, following in the footsteps of brands like Hermès. But what do these price increases really mean for consumers and for the brand itself? Let's analyze this situation in more detail.
Analysis of price increases
Chanel has raised prices on almost all of its handbags, although the percentage increase is smaller compared to previous years. Here is a detailed table of price changes on some of Chanel's most iconic models in US dollars (USD) and euros (EUR):
|
CLASSIC BAGS (€) |
Old price |
New price |
% Increase |
|
Mini flap bag |
4.700€ |
4.950€ |
5.3% |
|
Small classic handbag |
9.300€ |
9.900€ |
6.5% |
|
Classic 11.12 handbag |
9.700€ |
10.300€ |
6.2% |
|
Large classic handbag |
10.500€ |
11.100€ |
5.7% |
|
Maxi classic handbag |
11.100€ |
11.700€ |
5.4% |
|
CLASSIC BAGS ($) |
Old price |
New price |
% Increase |
|
Mini flap bag |
$4.900 |
$5.200 |
6.1% |
|
Small classic handbag |
$9.600 |
$10.400 |
8.3% |
|
Classic 11.12 handbag |
$10.200 |
$10.800 |
5.9% |
|
Large classic handbag |
$11.000 |
$11.700 |
6.4% |
|
Maxi classic handbag |
$11.500 |
$12.300 |
7% |
|
2.55 HANDBAGS (€) |
Old price |
New price |
% Increase |
|
2.55 handbag |
9.700€ |
10.300€ |
6.2% |
|
Mini 2.55 handbag |
4.700€ |
4.950€ |
5.3% |
|
Large 2.55 handbag |
10.500€ |
11.100€ |
5.7% |
|
2.55 HANDBAGS ($) |
Old price |
New price |
% Increase |
|
2.55 handbag |
$10.200 |
$10.800 |
5.9% |
|
Mini 2.55 handbag |
$4.900 |
$5.200 |
6.1% |
|
Large 2.55 handbag |
$11.000 |
$11.700 |
6.4% |
|
BOY BAGS ($) |
Old price |
New price |
% Increase |
|
Small Boy Chanel handbag |
$6.100 |
$6.400 |
4.9% |
|
Boy Chanel handbag |
$6.600 |
$6.900 |
4.5% |
|
Large Boy Chanel handbag |
$7.000 |
$7.300 |
4.3% |
|
BOY BAGS (€) |
Old price |
New price |
% Increase |
|
Small Boy Chanel handbag |
5.750€ |
6.100€ |
6.1% |
|
Boy Chanel handbag |
6.350€ |
6.750€ |
6.3% |
|
Large Boy Chanel handbag |
6.700€ |
7.100€ |
6% |
|
CHANEL 19 HANDBAG ($) |
Old price |
New price |
% Increase |
|
Chanel 19 handbag |
$6.400 |
$6.600 |
3.1% |
|
Chanel 19 large handbag |
$7.100 |
$7.300 |
2.8% |
|
Chanel 19 maxi handbag |
$7.700 |
$7.900 |
2.6% |
|
CHANEL 19 HANDBAG (€) |
Old price |
New price |
% Increase |
|
Chanel 19 handbag |
6.100€ |
6.500€ |
6.6% |
|
Chanel 19 large handbag |
6.700€ |
7.100€ |
6% |
|
Chanel 19 maxi handbag |
7.350€ |
7.750€ |
5.4% |
Market reaction and future outlook
Despite the price increase, demand for Chanel remains strong, with many bags selling out before they even reach boutiques. This suggests that, although consumers criticize the brand's pricing policy, its loyal customer base remains strong.
Intelligent investments
As the prices of Chanel handbags continue to rise, the question arises as to whether they are really worth it as an investment. Chanel argues that its products are a good investment because of their exceptional quality and craftsmanship. In addition, vintage Chanel handbags have also gained popularity, not only as a fashion statement, but also as a more sustainable option by promoting the recycling and reuse of luxury products.
Chanel's 2024 price hike has generated controversy, but demand remains strong, suggesting that the brand continues to serve its core audience. However, shoppers should carefully consider whether these higher prices represent a wise investment or simply an over-investment in fashion. The decision to buy a Chanel bag, whether new or vintage, is a personal choice that reflects not only a buyer's taste in fashion, but also economic and ethical considerations.
photos: Chanel official website
