The Chanel classic flap: Timeless elegance at its best
A legacy signed by Coco Chanel
It all started in 1955 when Gabrielle "Coco" Chanel revolutionized women’s fashion by creating the 2.55 bag. For the first time, a handbag featured a shoulder strap, allowing women to free their hands. This practical and avant-garde model laid the foundation for the Classic Flap design we know today.
The Lagerfeld touch: Birth of the classic flap
In 1983, Karl Lagerfeld, newly appointed head of Chanel, revisited the 2.55 and added a more sophisticated touch. He replaced the "Mademoiselle" clasp with the famous interlocking double C, now the brand’s emblem. Quilted leather, the double flap closure, the leather-interwoven chain, and the structured silhouette became the Classic Flap’s signature features.
Design & details: A masterpiece of craftsmanship
Each Classic Flap bag is the result of exceptional craftsmanship. Iconic elements include:
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Diamond quilting: inspired by jockey jackets, adding structure and elegance to the leather
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Interwoven chain strap: allows shoulder or crossbody wear, while adding a jewelry-like touch
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Multiple pockets: including a “secret pocket” where Coco hid her love letters
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Double flap: for security and perfect shape
The bag comes in several sizes (Mini, Small, Medium, Jumbo, Maxi) and is available in various leathers (lambskin, caviar, tweed) and colors, although black and gold remain the classics.
Why choose the classic flap?
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A safe investment
The price of the Classic Flap keeps rising, making it a financial investment as well as a fashion purchase. Some vintage pieces or limited editions can reach record prices on the resale market. -
A timeless piece
It has lasted through decades without losing its charm. Whether paired with jeans or an evening dress, it always adds a discreet touch of chic. -
A story to wear
Owning a Classic Flap means carrying a piece of fashion history. Every detail was crafted with passion and precision.
How to get one?
In Chanel boutiques, the Classic Flap is often subject to waiting lists, especially in Medium and Jumbo sizes. But the booming luxury resale market offers a great alternative to find this grail — sometimes at better prices, sometimes for rare pieces.
At BAM Luxury Store, we help you find the Classic Flap of your dreams, authenticated and in perfect condition. Our personal shopper service is also available for any personalized search.
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Own a piece of fashion history!
