Authentication guide: How to recognize an authentic Chanel bag in 2025

Authentication guide
Do you dream of acquiring a Chanel bag, but fear of buying a counterfeit holds you back? With more than 90% of fake Chanel bags in circulation, authentication has become crucial.
At Bam Luxury Store, we have developed sharp expertise thanks to over 10 years of experience and our partnership with ENTRUPY, the most advanced AI authentication technology (99.1% accuracy).
In this guide, Margot and Vincent reveal their 7 foolproof verification points to recognize an authentic Chanel bag.
The 7 foolproof verification points
1. Diamond quilting

Key points:
- Perfect regularity: Each diamond identical
- Straight stitching: No waviness
- Symmetry: Pattern perfectly centered
Expert tip: Counterfeits always show irregularities at the corners.
2. Caviar leather

Authentic characteristics:
- Fine and uniform grainy texture
- Firm but not rigid suppleness
- Natural shine, never plasticky
3. Interwoven chain

Control points:
- Substantial weight: 180g to 220g depending on size
- Perfect leather/metal interweaving
- Impeccable finishes without glue traces
4. CC clasp

Authentic details:
- Sharp engraving and perfect C alignment
- Sharp "click" when closing
- Irreproachable metal quality
5. Serial number
Essential points:
- Location: leather label inside
- Variable format according to year
- Verification in our database of 10,000 references
6. Label and hologram
Characteristics:
- Leather quality identical to the bag
- Bright and sharp hologram
- Chanel typography
7. Interior finishes
To examine:
- Lambskin lining or premium fabric
- Perfectly straight stitching
- Chanel logo embossed with precision
ENTRUPY technology: 99.1% precision
ENTRUPY uses AI to analyze the microscopic structure of materials. This technology developed by New York University has become the global reference.
Our process:
- Expert examination with Margot
- ENTRUPY microscopic analysis
- Bamluxurystore certificate included + ENTRUPY certificate (free >€1500)
ENTRUPY financial guarantee included for total protection.
Our selection of authenticated Chanel bags

Chanel Classic Jumbo Vintage Black Leather - Good condition, vintage piece 1996/1997, with ENTRUPY certificate and organizer included
Chanel Jumbo Blue Leather Silver - Very good condition, raffia and leather materials 2015/2016, with ENTRUPY certificate
Chanel 11.12 Timeless Jumbo Handbag in Beige Quilted Grained Leather - Iconic beige quilted model, guaranteed authentication
Our other Chanel models evolve daily - contact us to know our current stock or use our free Personal Shopping service
✅ ENTRUPY authentication guaranteed
✅ Payment in 3 installments
✅ Free personal shopping
Free Personal Shopping service

Looking for a specific Chanel ? Our expert team takes care of finding it for you.
4-step process:
- Personalized briefing
- Search in our European network
- Expert selection
- Complete authentication
➜ Request our Personal Shopping service
Testimonial: "In 3 weeks, Margot and Vincent found me my perfect beige Chanel Classic 2019, authenticated by ENTRUPY!" - Sophie, loyal customer
Bag Drop Day: Exclusive weekly appointment
Every Wednesday, discover our new limited selection of exceptional bags, often rare Chanel Classics.
How to participate:
- Follow @bamluxurystore on Instagram
- Activate notifications
- Wednesday: new selection online
- Immediate purchase (pieces sell fast!)
Frequently asked questions
Can a Chanel not have a serial number? Models from before 1986 may not have one, but authentication remains possible.
How to verify a bag bought elsewhere? ENTRUPY authentication service for €89. Refund if fake.
Can I resell with you? Yes! We buy back authentic Chanels in excellent condition.
Conclusion
Authenticating a Chanel Classic requires expertise and cutting-edge technology. At Bam Luxury Store, we guarantee serene purchases with:
✅ ENTRUPY authentication 99.1%
✅ 10+ years of expertise
✅ Free personal shopping
✅ Certificate of authenticity
Your Chanel bag awaits you at the next bag drop day !
Take action
🛍️ Discover our Chanel Classic selection →
📞 Contact our experts:
💎 Join the community:
- Instagram for Bag Drop Days
- Newsletter early access